The Dial-a-Disc service -- introduced in 1966 -- by which U.K. residents could phone in and hear songs recorded by engineers from 7" records onto continuous loop reel-to-reel. Music was played back to the caller by an EA9A machine originally designed to handle high call volume during cricket Test Matches and repurposed in the off-season months to share pop 45s by phone.
Photo: Dial-a-Disc Rack © 1977 John Lamble.
